TENWAYS & BVB: A powerful partnership rolls into 2025

We're thrilled to announce that after two incredible years of working with Borussia Dortmund (BVB), we're extending our partnership for a third year through 2025! As a major force in global football, BVB shares our core passions for sustainability, mobility and community. Together, we are committed to inspiring unforgettable, energizing adventures - whether on the road, on the pitch, or beyond.

This partnership has brought exciting opportunities and special rewards to both football and e-biking communities, and we can't wait to see what 2025 has in store!

Memorable moments during our partnership

Our partnership has been full of memorable moments. One of the biggest highlights was the TENWAYS Annual Conference in Amsterdam, where we were honored to welcome BVB's Director of Commercial Partnerships, Benedikt Scholz. During his speech, he expressed his pride in our collaboration and shared the fantastic feedback our e-bikes have received from the BVB community.

Another notable moment was BVB's 2024 Asia Tour, where TENWAYS proudly appeared as a sponsor, with our logo featured on the sleeves of their official tour kits. Additionally, in the lead-up to the 2024 UEFA Champions League Final, BVB staff rode TENWAYS AGO X, CGO800S, and CGO600 Pro through the streets of London, adding an electric touch to the excitement.

We also connected with fans through exclusive TENWAYS giveaways at BVB's official fan club bar, further strengthening our shared passion for movement and community. These experiences have deepened our bond and set the stage for even more exciting initiatives in 2025.

The continued journey of TENWAYS & BVB

Looking ahead, we are set to enhance TENWAYS' presence in the BVB community with exciting initiatives. A selection of our e-bikes will continue to be displayed in BVB's official fan shop at Westfield Centro in Oberhausen, Germany, giving fans an up-close look at our innovative designs.

Additionally, TENWAYS will remain featured in Borussia, BVB's official club magazine, and will make special appearances through promotional displays at BVB games, further reinforcing our shared commitment to sustainable mobility.

How fans can benefit from the partnership

As in previous years, both TENWAYS and BVB fans can enjoy exciting rewards from our partnership. We will continue to host giveaway events where fans can win exclusive BVB merchandise and gifts.

In 2025, there may also be special promotions at the BVB FanWorld, and fans may have the opportunity to experience the thrill of a match at BVB's legendary Signal Iduna Park stadium.

Why we continue partnering with BVB

Although TENWAYS and BVB come from different corners of the sports and mobility world, we are united by shared values: energy, innovation, sustainability and community.

At TENWAYS, we are dedicated to energizing riders through sustainable and fun travel. BVB understands the importance of promoting green travel and uses our powerful e-bikes to help their players conserve vital energy for training and matches.

As a world-renowned football club, BVB strives for excellence with an offensive, creative and bold style of play - an approach that mirrors how we innovate high-quality, user-friendly e-bikes for riders. Just like BVB, we put our customers at the center of everything we do as we strive to break new ground in developing our products to enhance their riding experiences.

Leaders speak: TENWAYS & BVB on the road ahead

Here's what leaders from both our communities had to say about the exciting announcement of the renewed partnership:

"We are proud to continue our partnership with BVB, rooted in shared values and a strong commitment to our communities. Together, we actively engage and strive for progress, innovation, and passion. Our resilient bond allows us to support each other through challenges and successes. With trust and a shared vision, we are building a successful future and creating lasting impact. Thank you!" says TENWAYS General Manager Amir Fazeli.

"We are pleased about the extension of the partnership and want to take our collaboration with Tenways to a new level in the third year. The e-bikes will be even more integrated into the BVB world in the future and will be more visible in the stadium, in the fan shops, and digitally", states Carsten Cramer, Managing Director of Borussia Dortmund.

Stay connected

After celebrating two incredible years with our valued partner, we're excited to continue spreading the word about how our e-bikes can empower sports fans to lead happier, more sustainable lifestyles - all while making a positive impact on the planet.

Stay tuned for more exciting announcements from this partnership! Be the first to know about our latest news and competitions by signing up for our email updates and following us on Facebook, our Facebook group, and Instagram.