Exploring Paris with TENWAYS, an e-bike tour recap

Back in May we embarked on a multi-date van tour across Paris, bringing along our innovative e-bikes to navigate the charming Parisian streets. This event allowed attendees to test ride our popular models while taking in the iconic sights of the city.

The route

Our tour took in some of Paris's most iconic locations, each carefully chosen for its beauty and cultural significance, providing the perfect backdrop to introduce our e-bikes to guests.

We kicked off on May 7 at the picturesque Canal Saint-Martin, a beloved spot among Parisians and tourists. Known for its scenic waterway, iron footbridges, and tree-lined quays, this location offered a serene and beautiful start to our tour.

Over the following days we then visited several iconic locations, including a panoramic view of Paris at the Sacré Cœur Basilica in Montmartre, and Rue de Rivoli, one of Paris's most famous streets, home to top attractions like the Louvre and Tuileries Garden. We then explored the heart of the Latin Quarter, synonymous with Paris's intellectual and artistic character, followed by Place du Châtelet, a gateway to many of the city's landmarks.

On May 22-24, our tour concluded at the French Open, France's most prestigious tennis tournament, a fitting finale for our e-biking adventure.

Each location on our route was chosen not just for its beauty but for its cultural and historical significance. This selection allowed attendees to experience the best of Paris while exploring our e-bikes. From the artistic vibes of Montmartre to the global stage of the French Open, each stage added a unique touch to the tour.

Artist Collaboration

We teamed up with local artist Nathanael Koffi to paint our techy CGO009 using his signature colour palette and style. The bike received a vibrant makeover with stripes painted in the entire colour spectrum. This artistic creation was showcased in the TENWAYS van throughout the tour, blending artistic expression with functionality. Behind the scenes, Koffi described the bike as "elegant, simple, refined."

Test Rides

Guests had the opportunity to experience the signature smooth ride of TENWAYS e-bikes, with the CGO600 Pro and CGO800S available for hands-on action around the Parisian streets. Both models, from our city commuter range, showcased our commitment to sustainability and quality. The CGO600 Pro, a fan favourite, features a lightweight frame and intuitive power thanks to the responsive 250W hub motor. Inspired by classic Dutch bike design, the step-through CGO800S boasts a seamless frame, upright riding style, and a sleek silhouette. The test rides were a highlight, providing riders with a firsthand experience of the smooth ride and high-quality components of our e-bikes.

TENWAYS Giveaway

No brand event is complete without freebies! Guests who attended were given the chance to take home our TENWAYS magazine, packed with insightful information about our models, providing a deeper dive into the world of TENWAYS.

Other giveaways include a range of practical gifts designed to enrich people's e-biking adventures sustainably:

• Saddle covers
• Keychains
• Coffee cups

Drinks partnership

To keep our attendees refreshed and energized for their rides, we partnered with the highly Instagrammable 48 Collagen Café, known for their colourful, revitalising and trendy micellar and collagen-filled drinks. During the tour they offered free iced coffees and micellar drinks, which were the perfect partner for our tour, complementing CGO009's artistic twist perfectly.

We are thrilled with the success of our Paris tour. The best moments are on our socials, including glimpses of the artist's bike. Follow us on Instagram and Facebook to stay in the loop with any upcoming events or announcements. These events allow us to connect with our community and showcase our innovative e-bikes. The blend of technology, art, and community in the vibrant Parisian streets made this event truly unique. Our commitment to the community extends far beyond brand events, and you can get involved! Join our TENWAYS community page to enjoy the conversation and connection like-minded Tenwayers! Finally, thank you once again to all who took part in our Paris tour and made it a great success.