Together through 2024: Celebrating our milestones and memories

At TENWAYS HQ we're happy to end 2024 on a massive high, it's been another important year in helping more riders than ever before experience sustainable travel that's fast, effortless and fun! In keeping with our core values of joy, diversity, community and sustainability, we spread the word far and wide about our diverse range of powerful e-bikes and how they help save our precious planet from the dangers of global warming. Read on to find out how we've done it.

A historical milestone in our sustainability work 

2024 marked an outstanding achievement in TENWAYS' history; we celebrated planting over 20,000 trees with Just One Tree (JOT), a non-profit organization that fights deforestation. We couldn't have done this amazing milestone without all those customers who have purchased our e-bikes over the years; because of them we've planted a new tree with every e-bike we sold. Reaching 20,000 trees shows the huge difference we've made to global sustainability and developing communities in countries including Brazil, Madagascar, Mexico, Peru and Kenya.

Launching more e-bikes for different riders 

We were delighted to widen our range in 2024 to make all the amazing benefits of e-biking accessible to as many riders as possible

We kicked off the year with the launch of our family cargo e-bike, the CARGO ONE, which was also the flagship model of our brand new family utility range. Without compromising on our renowned quality, we made it more affordable than similar models on the market so that this reliable partner can help as many families as possible manage their busy work and leisure schedules.

Shortly thereafter, we unveiled a smart, next-generation e-bike for our CGO commuter line. The CGO009 is a model that combines style, technology and comfort in a sleek design with premium components. It's designed for busy, forward-thinking riders who appreciate the finer things in life, with safety and security in mind. It was also a special milestone for us as it was the first model we've launched that features TENWAYS custom components.

In spring, a new limited edition version of our CGO800S model in Light Rosé was rolled out in a crisp new color to inspire riders to refresh their urban adventures for the year ahead. To mark this exciting occasion, we gave away special collection tokens, gift boxes and a chance for buyers to win the Sky Blue CGO800S model for free.

Exciting partnerships in the world of art and sport

It's also been a fantastic year for our partnerships, working with major European brands to spread the word about the power of green mobility and how it can be seamlessly integrated into different lifestyle activities

We teamed up with Straat Museum, a renowned European street-art gallery, where the talented duo Bomba customized our CGO009 and the exterior of an Amsterdam tram with their captivating art. Bomba's work was a fantastic example of how sustainable e-bikes can be expressed and promoted through urban art.

This year also saw us announce the renewal of our partnership with the hugely successful German football club, BVB. The team spirit was strengthened on both sides, with our communities learning more about how our e-bikes can be enjoyed with sport. And BVB kindly provided us with match tickets and merchandise to donate as prizes for fun contests.

Demonstrating our innovation at cycling events

In May, we held our annual conference and after party in one of the world's great cycling cities, Amsterdam, in the Netherlands. We proudly reflected on our commitment to sustainability and innovation with our employees, brand partners, retailers and Tenwayers, allowing us to celebrate the past, present and future of our brand. We then partied into the evening with great food and music, where attendees had the chance to test ride our e-bikes and win a CGO009.

Our cutting-edge bike technology was also on display this summer on the huge global stage of Eurobike in Frankfurt, Germany. Our booth was an immersive experience with the theme "Greener forward," a concept that integrates urban living with the vibrant beauty of nature. It was the perfect opportunity to showcase our latest models to a wide range of cycling enthusiasts as well as future e-bike prototypes.

Exhilarating city tours in Paris and Copenhagen

We took our TENWAYS van to these cities to give local riders a chance to enjoy our classic, practical CGO600 Pro and CGO800S e-bikes by showing them how they can experience their city in a fresh, new way.

In Paris, France, fans tested our electric bikes on a fun route around the city, taking in some of its most iconic locations. The occasion was made even more special with our last tour stop at the world-famous French Open tennis tournament. Other highlights included our stylish tech-savvy bike CGO009 receiving an artistic revamp from local artist Nathanael Koffi, and riders were rewarded with TENWAYS freebies.

We also took our van to Copenhagen, Denmark, a big coastal cycling city that's known for its windy weather. Our "wind at your back" campaign helped to educate locals about how the boost of our e-bikes feel like a pleasant natural wind that will empower them with fun, carefree rides. Our van rode along popular commuting and leisure routes around the city, to demo the power of our models and give out TENWAYS goodies.

Conclusion

Wow, what a year it's been for us in our efforts to help more and more people embrace the joys of e-biking! We've launched more diverse models, and demonstrated how our e-bikes enable enjoyable, eco-friendly travel with the help of our partners, and attendance at special events in Paris, Copenhagen, Frankfurt and Amsterdam. And to top it off we're getting closer to saving our wonderful planet with our reforestation efforts!

Cheers to a fantastic 2024, we can't wait to ride into 2025 with you all! Stay tuned on our Facebook, Facebook Group, Instagram and LinkedIn for all the upcoming news and advice on all things TENWAYS, as we strive to make the world a happier, healthier place with our e-bikes.