Meet us on the TENWAYS EU City Tour

TENWAYS News

Meet us on the TENWAYS EU City Tour

The TENWAYS EU City Tour is bringing two-wheeled fun, music, culture and more to 14 cities across the Netherlands, Belgium and Germany over the next few months, connecting with communities keen to discover the potential of green travel! What better way for us to spread the joy of e-bikes and easy, sustainable mobility than meeting with a community of friends, both old and new, to explore the possibilities of new horizons together? This isn’t just a one-off event; it’s a movement bringing people together through a shared love of cycling and everything it represents.

 

What you'll discover on the tour

Team TENWAYS are bringing along all our latest e-bikes for you to try out on free test rides, and you'll be among the first to see our soon-to-be-released models!

On each city stop we'll be accompanied by lively music, including mini DJ sets, turning the streets into a celebration. Let the beats fuel your ride!

We're collaborating with local businesses in each location to create buzzing pop-up experiences featuring delicious food, funky fashion and lifestyle-enhancing items and ideas. Support your beloved neighborhood brands while you browse!

 

There'll be family-friendly fun aimed at everyone from kids to seniors, with ball games, bike-testing, exciting giveaways and more!

Speaking of giveaways, at each stop on the tour there will be exclusive TENWAYS merch and prizes. You can snap a fun photo, share your experiences with us and the wider community, and be in with a chance to win amazing goodies – perhaps even a brand-new TENWAYS e-bike

Visitors to the tour will be able to get an exclusive €100 discount coupon for any TENWAYS e-bike – an offer only available to in-person attendees!

Need a quick fix for your e-bike? At the Hoog Catharijne stop of the tour in Utrecht, we'll be offering a free on-site repair service. Bring your bike along and let our expert team work their magic!

 

The tour schedule

Starting at the end of March, the tour will be in the Netherlands through into April, continuing through to Belgium from April into May, and then into Germany from May to July.

Netherlands (March – April 2025)

Utrecht - Hoog Catharijne |  Mar 26-30, Apr 2-6
Amsterdam - Station Bijlmer ArenA | Apr 9-13
The Hague - Centraal Station | Apr 16-20
Rotterdam - Centraal Station | Apr 23-27

Belgium (April – May 2025)

Antwerp - Central Station
Bruges & Ghent - Bruges Station & Gent St.-Pieters
Brussels - Docks Bruxsel

Germany (May – July 2025)

Stay tuned for more locations!

 

Why get involved? 

The TENWAYS EU Tour 2025 isn't just about showcasing e-bikes. It's about bringing people together through the joy of riding, urban exploration, and sustainable living. At TENWAYS, we believe in making city travel effortless, enjoyable, and eco-friendly. That's why we're bringing test rides, interactive experiences, and exclusive previews of our latest e-bikes directly to your city. This tour is designed to immerse you in the TENWAYS way of riding: smooth, smart, and stress-free.

Plus, by joining us, you're not just trying out a great e-bike—you're becoming part of a movement that supports local cycling culture, greener cities, and a more connected community. With 1,200+ dealer stores, 200+ service centers, and a commitment to long-term reliability, we're here to support your journey every step of the way. Join us to see why TENWAYS is trusted by thousands and why this event is one you won't want to miss.

 

Join the tour

Make sure to mark your calendar for the moment the TENWAYS EU City Tour comes to a town near you! Bring along your family and friends to enjoy the ride, and stay in the loop by following TENWAYS' social media on Facebook, Instagram, LinkedIn and X. We'll be sharing updates about the tour and revealing exclusive sneak peeks as we go. Don't miss this once-in-a-lifetime chance to test-ride top-tier e-bikes in a festival-like atmosphere!

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